Bulk SMS Overview
Now adays rarely can we spot someone without a mobile phone. People are either talking over a mobile phone, or drafting/reading SMS, playing games, listening music, taking photos/videos, browsing net etc, thus making it an inevitable part of modern life. The mobile subscribers and service providers are rapidly increasing day by day. Latest records indicate that by the end of 2011, the total number of mobile subscribers in India will cross 70 crores. That means nearly 50% of the total population inIndia will be using mobile phones. Recent surveys & studies reveal that mobile subscribers in India will rapidly increase in the coming years, each of them having at least 3-5 mobile connections.
It is here that the advertiser gets a new platform to reach potential customers through SMS Marketing or Mobile Marketing. Mobile Marketing is an innovative technique that enables organizations to communicate and engage with their audience/customers in an interactive and relevant manner through any mobile device or network
SMS Marketing is useful for all types of businesses, especially in targeting the local customers. With the help of bulk SMS you canincrease your sale by 200% in just a couple of days during the festivals or promotions.
SMS Marketing service is excellent for promoting as well as in communicating with the customers and conveying a brand message or todevelop strong brand awareness among the mass.
Marketing holds a key role in promoting a product or service. With strategic planning & mass advertisement campaigns we can sell products even if the quality is low. Today there are many ways to market a product/service. One of the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has become an inevitable accessory in our life. Promotional SMS will be delivered right to the customers’ mobile phones and they can use the information at any time they wish as the message will be usually saved in the phone.
SMS Marketing is useful for all types of businesses especially in targeting the local customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in just a couple of days during the festivals or promotions. SMS Marketing service is good for promotions as well as communication with your customers and convey your brand message or to develop strong brand awareness among the mass.
Suppose if Mr. Rohit is planning to buy a pair of shoes, normally he goes to the market, search any retailer and buy a pair of shoes. But had if Mr.Rohit received a promotional SMS from your Shop saying “Flat 10% Discount for all Shoes Items” then he would have definitely come to your shop. This is how Promotional SMS works.
Festival Greeting SMS
Suppose if Mrs. Rani bought some garments from your shop a couple of months ago, and you have collected her mobile number then. Youare sending a greeting SMS the right time on the eve of a festival season, when people are willing for shopping. Here your greeting SMS will definitely bring Mrs. Rani & family to your shop again
Building Customer Database
Building your customer database is very important for a long term & memorable business relationship. We have sophisticated tools tobuild & organize your customer database without comprising on the security measurements.
SMS Campaigns works differently for different category of business; we have short listed few category of business below.
- Retail Outlets
- Educational Institutions
- Educational Consultancies
- Banking & Financial Sector
- Travel & Tourism
- Clubs & Societies
- Real Estate
- Media & Entertainment Sector
- Automobile Industry
- Stock Market Companies
- Job Consultancies
- IT & ITES Service Companies
- Transport & Logistics Sector
- MLM Companies
We know how difficult it is to boost the sales in this highly competitive market. In retailing it is the satisfaction of the customers/consumers that counts the most. And the rate of success depends not merely in attracting but largely on retaining the customers who are often demanding, and for that should have something more to offer than a rival product. The existence of competitors necessitates you to provide high quality products with the best customer care, tempting offers, excellent after sales support, maintain good long term customer relationship & provide the customer with cutting edge technology. Here let us see how a retailer can use our platform of SMS Marketing to boost his sales and maintain long term customer relationship & trust.
- Send thanking alert message for their purchase.
- Send Updates on SALE, offers & promotions to the customers
- Updating customers on the status of their purchase / repairs / delivery etc
- Sending greetings & Festival, Birthday, Anniversary etc
- Announcing New Offers, New Arrivals, Change of Location etc
- Sending day to day sales figure to higher authorities.
- Conduct SMS based surveys with the customers.
A textile retailer wants to send a thanking message after the payment of purchase is received. He also wants to build his own customer database in separate groups, send bulk SMS on the eve of major festivals and inform selected group of customers regarding the latest arrivals & offers, but he don’t have a web portal or any customer management software.
For Sending Thanking SMS: We advised him to create a template in our Web Interference Portal which will enable him to send a pre-defined message to the customer instantly.
For Building Customer Database & Groups: We advised him to collect the customer’s name and phone number after the purchase and enterit into our Web Interference portal. He can assign a group for that contact if needed.
Sending Bulk SMS on the eve of festivals: We advised him to use “Send to All” option in our Web Interference Portal, so SMS will be send to all customers just with one click.
Informing Latest Arrivals & Offers to Selected Customers: Select the customer group and send SMS; SMS will be delivered only to the members in that group.
- Send Exam Dates & Exam Results to parents.
- Update parents with the performance of their children
- Informing School Opening & Closure Dates.
- Fee payment and pending payment reminders.
- Inform the parents about the non attendance of their children.
- Announcement & Parents day, Annual Day, Picnic etc
- Any delays or issues with school bus service
- Send important alerts to teachers
- Send festival and other special occasion greetings.
A secondary school wants to send all parents the marks achieved by their students in the mid term exam. They have the database of all parents in their school management software.
We advised them to prepare a class wise students mark list in excel sheet, copy the parents mobile number from the school management software and paste it in the corresponding columns of the students and send SMS from the excel sheet itself with the help our Excel Plug-in. SMS will be delivered to the parents with their children’s mark with just one click.
- Send Course Lists.
- Send Admission Notification.
- Send Bulk SMS Campaigns.
- Inform students to prepare for an interview.
- Inform students to submit original mark sheet & documents.
- Inform the date of joining.
- Inform/remind the date of journey in case of going abroad for studies.
Travel & Tourism
- Send thanking message on ticket or hotel booking.
- Send confirmations on hotel bookings / Ticket booking /reservations etc.
- Informing the tour date.
- Promote special discounts/ offers.
- Notification on special events.
- Promotional campaigns.
- Reminder for installments / payments.
- Reminders to tenants regarding rent, overdue etc.
- New property launch etc.
- Quick internal advertisement of rental / saleable property.
- Vehicle Service Reminders.
- Service Confirmation Alerts.
- Driving Tips.
- New Vehicle Launch � Test Drive Invitation.
- Promotional Offers � on sales, parts & service.
- Insurance, RTO reminders.
- Festival & Other Greeting messages.
- New Job Openings.
- Interview Date & Place.
- Interview Confirmation.
- Promotional Campaigns.
Transport & Logistics Sector
- Alert Booking Details.
- Alert Delivery Report.
- Container tracking.
- Freight charges.
- Account balance and payment reminders.
Banking & Financial Sector
- Promotional Offers & Special Offers.
- Loan Application Status.
- Loan Approvals.
- Reminding EMI Date.
- Account Updates / Balance details / Low balance/ installments etc
- Transaction details & Cheque bounce.
- Payment Reminder Alerts.
- Insurance / SIP reminders.
- Mutual Funds & Offers NAV etc.
- Interest rates / Charges revision.
- Cross Selling partner products.
- Sending Festival Greetings.
Clubs & Societies
- Medical Camp Dates.
- Event updates.
- Membership renewal reminders.
- Special Birthday/Anniversary Greetings.
Media & Entertainment Sector
- Send Urgent Messages to all Crew Members.
- Informing Shooting Date & Location.
- Informing postponed & new dates.
- Bulk promotion of New Cinema/Serial.
Stock Market Companies
- Trade Transaction details.
- Stock Tips & Advices.
- New IPO & Company Listing.
- Market Watch.
- Market Updates.
- Government Policy & impacts.
- Promotional Campaigns.
IT & IT’s Service Companies
- Integration with Websites.
- System failure notifications.
- Inform Virus alerts.
- New Email Alerts.
- Password Retrievals.
- Server / website down alerts.
- Shopping alerts.
- Human verification code for transaction security.
- Welcome Message.
- New Binary Alerts.
- Payout Alerts.
- Announce New Plans & Products.
- Inform Meeting & Schedules.
- Festival/Birthday/Anniversary Greetings.
- Integrate with Website & Management Software.